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A digital marketing manager oversees and implements digital marketing strategies to drive online traffic, increase brand visibility, and achieve marketing objectives. |
Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.
Start your journey with this foundation course on website creation with WordPress. In this Post Graduate Program in Digital Marketing, you will learn how to launch your website to promote your business.
Learn the basics of digital marketing in this course. Understand the difference between digital and traditional marketing. Go through the concepts like the 4P’s of digital marketing, influencer marketing, voice search, and more.
Go through the basics of behavioral marketing and understand behavioral analytics in this Post Graduate Program in Digital Marketing. You will learn concepts like customer lifecycle, buying stages, and how the marketing funnel works.
Understand the importance of SEO in this Digital Marketing course. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher in search engines, and learn how to analyze competitors.
Learn how paid ads work with help of keyword research. You will learn about different types of bidding strategies in-depth in the context of B2B & B2C channels.
Identify and explore various social media channels for marketing communications that will reach your brand’s target market effectively in this course.
In this email marketing course, you will learn the end-to-end process of email marketing, how automation works, and how to design the right email templates to increase conversion rates.
Learn about the importance of mobile apps and mobile marketing in this course. You will also learn how to optimize the apps with the right keywords and how to do the right mobile ad targeting.
Learn about the content research strategies and tools to design the right content from the social media channels point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using informative content.
Learn how to perform a deep analysis of paid campaigns and check the metrics of every ad to optimize the campaigns for better conversions in this course. You will also learn about the important elements of landing pages and related design strategies based on the business and industry.
Learn about the different types of KPIs and metrics using different analysis tools in this course. Also work on a live campaign to check the ROI of any product or service, and learn how to improve the results.
Learn how AI automates digital marketing and increases performance in this PG Digital Marketing course. You will also learn about emerging technologies like auto chat and voice search.
You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.
Pay in Installments
As low asYou can pay monthly installments using Affirm, Splitit, Climb Credit and Klarna.These plans are offered with low APR and no hidden fees.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
The digital marketing course is offered through The course provides a comprehensive overview of key digital marketing areas such as SEO, social media, pay-per-click, conversion optimization, web analytics, content marketing, email, and mobile marketing. To enroll, you simply need to click on 'Apply Now', fill out your details, and follow the subsequent instructions.
The digital marketing course distinguishes itself from other digital marketing courses in the US by its breadth and depth of coverage. This course, offered by a renowned university, comprehensively explores essential digital marketing domains, including SEO, social media, pay-per-click, conversion optimization, web analytics, content marketing, email, and mobile marketing. The curriculum is designed to offer practical, hands-on knowledge rather than just theoretical understanding. The course's online delivery also caters to learners globally, offering flexibility to accommodate various schedules and learning styles.
The digital marketing course offers a broad-based exploration of essential digital marketing domains. The curriculum includes search engine optimization (SEO), where students learn strategies to increase website visibility, and social media marketing, which explores the use of platforms like Facebook, Instagram, and Twitter for brand promotion. The course also delves into pay-per-click advertising, demonstrating how to drive traffic through paid ads effectively. Conversion optimization is another module teaching techniques to convert website visitors into customers. In the web analytics component, students gain insight into the data behind user behavior. Content marketing and email marketing modules instruct on creating compelling content and using email as a powerful marketing tool. Lastly, the training covers mobile marketing, equipping learners with the skills to reach audiences through mobile devices.
Yes, the digital marketing course suits individuals without digital marketing experience. The course provides in-depth coverage of essential digital marketing domains and is designed to impart practical, hands-on knowledge, making it an excellent starting point for beginners. Its online delivery model also offers flexibility, accommodating different schedules and learning styles. Even without experience, students can gain a comprehensive understanding and develop the skills necessary to excel in digital marketing.
The digital marketing course does not require specific prerequisites or qualifications for enrollment. It is designed to accommodate individuals with varying experience levels, including those new to digital marketing. The course aims to provide comprehensive, hands-on knowledge of digital marketing domains, making it suitable for beginners and seasoned professionals. Thus, enthusiasm for the subject and a willingness to learn are the only crucial prerequisites for this course.
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