Post Graduate Program in Digital Marketing

Program FAQs

• What is the digital marketing course, and how can I enroll?

  The digital marketing course is offered through The course provides a comprehensive overview of key digital marketing areas such as SEO, social media, pay-per-click, conversion optimization, web analytics, content marketing, email, and mobile marketing. To enroll, you simply need to click on 'Apply Now', fill out your details, and follow the subsequent instructions.

• How does Simplilearn-Purdue's program distinguish from other digital marketing courses in the US?

  The digital marketing course distinguishes itself from other digital marketing courses in the US by its breadth and depth of coverage. This course, offered by a renowned university, comprehensively explores essential digital marketing domains, including SEO, social media, pay-per-click, conversion optimization, web analytics, content marketing, email, and mobile marketing. The curriculum is designed to offer practical, hands-on knowledge rather than just theoretical understanding. The course's online delivery also caters to learners globally, offering flexibility to accommodate various schedules and learning styles.

• Tell me about the topics covered in the PGP digital marketing training at Simplilearn-Purdue.

  The digital marketing course offers a broad-based exploration of essential digital marketing domains. The curriculum includes search engine optimization (SEO), where students learn strategies to increase website visibility, and social media marketing, which explores the use of platforms like Facebook, Instagram, and Twitter for brand promotion. The course also delves into pay-per-click advertising, demonstrating how to drive traffic through paid ads effectively. Conversion optimization is another module teaching techniques to convert website visitors into customers. In the web analytics component, students gain insight into the data behind user behavior. Content marketing and email marketing modules instruct on creating compelling content and using email as a powerful marketing tool. Lastly, the training covers mobile marketing, equipping learners with the skills to reach audiences through mobile devices.

• Share details about digital marketing course instructors, including faculty & industry professionals

  The faculty teaching the digital marketing course in partnership with Simplilearn-Simplilearn-Purdue University comprises a diverse mix of industry professionals and academic experts. These instructors bring their rich, hands-on experience in various digital marketing domains to class, providing practical insights beyond textbook learning. With their deep understanding of the industry and its evolving trends, they guide students in applying theoretical concepts in real-world scenarios. Overall, the faculty's combined expertise and experience contribute significantly to the comprehensive and practical nature of the course offering.

• Is this course suitable for individuals without prior digital marketing experience?

  Yes, the digital marketing course suits individuals without digital marketing experience. The course provides in-depth coverage of essential digital marketing domains and is designed to impart practical, hands-on knowledge, making it an excellent starting point for beginners. Its online delivery model also offers flexibility, accommodating different schedules and learning styles. Even without experience, students can gain a comprehensive understanding and develop the skills necessary to excel in digital marketing.

• What prerequisites are needed to enroll in the Simplilearn-Purdue digital marketing program?

  The digital marketing course does not require specific prerequisites or qualifications for enrollment. It is designed to accommodate individuals with varying experience levels, including those new to digital marketing. The course aims to provide comprehensive, hands-on knowledge of digital marketing domains, making it suitable for beginners and seasoned professionals. Thus, enthusiasm for the subject and a willingness to learn are the only crucial prerequisites for this course.

• Does the digital marketing program provide hands-on experience and practical training?

  The digital marketing program ensures hands-on experience and practical skills through real-world case studies, interactive sessions, and projects that simulate actual business scenarios. Students are actively encouraged to apply the theoretical concepts they learn in class to these real-world situations, thus gaining practical exposure to digital marketing practices. This approach is facilitated by the faculty, who bring their diverse, real-world experiences in various digital marketing domains to the classroom. Their practical insights, drawn from their industry experience, add depth to the learning experience, bridging the gap between theory and practice.

• Is networking opportunities or career support available to digital marketing training participants?

  Yes, indeed. The digital marketing training focuses on imparting critical digital marketing skills and provides a platform for networking and career support. Participants can connect with industry professionals, both within and outside the classroom. Moreover, the program offers career support services, including guidance on resume building, interview preparation, and internship or job placement assistance, helping students translate the skills they've learned into career advancement or new employment opportunities.

• What career paths and industries do Simplilearn-Purdue's program graduates typically enter?

  Given the universal applicability of digital marketing skills, digital marketing training graduates often venture into various industries. They commonly find roles within the marketing departments of various companies spanning sectors like retail, technology, healthcare, entertainment, and finance. Job titles may include Digital Marketing Specialist, SEO Analyst, Social Media Manager, and Content Marketing Strategist. Additionally, some graduates launch their own digital marketing agencies or take on freelance projects, leveraging the entrepreneurial skills they've developed during the program.

• Do you have any success stories or testimonials from previous Digital Marketing Course participants?

  Absolutely, we've received numerous positive testimonials from our past participants. One such success story is that of Allan Joaquin, who added new services to his consultancy and increased his revenue by 50 percent. Another graduate, Jim Freiberger, discovered that SEO was his passion and landed a great job as an SEO analyst.