• Admission closes

    May 18, 2025

  • Program Duration

    16 weeks

  • Learning Format

    Live, Online, Interactive

Key Features

  • Partnership With Purdue University Online

    Earn a program certificate from Purdue University Online and Simplilearn

    Become a member of the prestigious Purdue University Alumni Association

  • Live, Interactive, Hands-On Learning

    60+ hours of live online sessions by industry experts, and Purdue faculty and staff

    Gain practical experience with 15+ exercises and 16+ cutting-edge tools

  • Business-Focused GenAI Application

    Apply GenAI across marketing, engineering, customer service, and more

    Learn AI to automate workflows, and drive business transformation

Days
Hours
Minutes
Seconds

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Considering the program for your business or teams?

Enroll your employees into this program, NOW!

Essentials Skills You will Develop

  • AI Economics
  • AI Risk Assessment
  • Chatbot Implementation
  • Conversational AI
  • Ethical AI and Compliance
  • LLMOps and AI Deployment
  • Model Evaluation and Optimization
  • Predictive Analytics
  • ROI Analysis
  • Scaling AI Initiatives
  • Scenario Simulation
  • Sentiment Analysis
  • Workflow Automation

Earn Professional Certifications

Program CertificateProgram Certificate
Program Certificate
  • Program certificate from Purdue University Online and Simplilearn
  • Become eligible for a membership at the Purdue Alumni Association
  • Navigate AI economics and ethics, ensuring compliance, and ROI
  • Streamline workflows and optimize business processes with GenAI

Program Curriculum

This program equips professionals to navigate AI-driven business transformation. Understand GenAI use cases in software engineering, sales, marketing, customer service, product research, and more. Gain hands-on experience with advanced AI tools to drive efficiency and innovation.

  • BT: Program Induction

    Start your learning journey with a comprehensive introduction to the program. This module provides an overview of the curriculum, learning objectives, and key outcomes while exploring how AI and generative AI transform industries.

  • BT: AI Literacy for Business Leaders

    This module introduces AI, ML, and generative AI, helping leaders make informed decisions in AI-driven environments. It covers AI vs. generative AI, key learning techniques, neural networks, GANs, transformers, and LLMs. Participants will explore intelligent chatbots, their business potential, and methods to refine AI outputs using temperature settings and sampling techniques, equipping them with essential AI literacy for strategic applications.

  • BT: GenAI Tech Stack

    This module explores the technologies, tools, and infrastructure required to implement generative AI at scale. Participants will explore foundation models, AI development tools, and LLMOps for secure and ethical deployment. It covers cost-performance trade-offs between fine-tuning and RAGs and strategies for leveraging cloud and compute resources. By the end, participants will be equipped to evaluate, implement, and optimize AI solutions effectively.

  • BT: Workflow Automation

    This module explores integrating AI-powered solutions into business processes for seamless automation. Participants will learn workflow automation principles, leveraging tools like Zapier and OpenAI’s API for intelligent task execution. It covers building, debugging, and optimizing automated workflows for content generation, email, and social media. It also delves into advanced automation techniques, including multistep Zaps, conditional logic, and scalable AI-powered automation.

  • BT: GenAI Use cases: Sales & Marketing

    This module explores how GenAI transforms sales and marketing operations. Participants will learn to optimize lead generation, customer segmentation, and hyper-personalized campaigns using AI-driven strategies. It also covers predictive analytics for sales forecasting and retention, AI-powered content creation, and conversational AI for enhanced customer engagement.

  • BT: GenAI Use cases: Customer Service Operations

    This module explores how GenAI enhances customer service by improving personalization, automating issue resolution, and reducing response times. Participants will learn to implement AI chatbots and virtual assistants for automated interactions, leverage sentiment analysis for customer insights, and optimize AI-powered responses.

  • BT: GenAI Use cases: Software Engineering

    This module explores how GenAI enhances software development by driving efficiency, automation, and quality. Participants will learn to use AI-powered tools for automated code generation, completion, and translation, as well as code reviews, test case generation, and security checks. It also covers AI-driven documentation, code optimization, and UI/UX improvements. Additionally, it examines AI-integrated development tools and future trends in AI-powered and no-code software engineering.

  • BT: GenAI Use cases: Data Analytics

    This module explores how GenAI enhances data analytics by improving insights, decision-making, and predictive capabilities. Participants will learn to apply AI for data exploration, trend identification, and anomaly detection. It covers AI-driven predictive modeling, interactive visualizations, and risk scenario simulations.

  • BT: GenAI Use cases: Product Research and Development

    This module explores how GenAI accelerates product innovation by automating market research, predicting customer needs, and optimizing design. Participants will learn to apply AI for ideation, product validation, and prototyping while leveraging predictive analytics for customer journey mapping. The course also covers AI-driven strategic analysis, UX optimization, and real-time product performance tracking, along with key ethical considerations and brand alignment in AI adoption.

  • BT: Ethics and Economics of GenAI

    This module examines the financial and ethical considerations of generative AI adoption, ensuring cost-effective and responsible implementation. Participants will analyze initial and ongoing AI costs, compare AI vs. manual expenses, and calculate ROI. Explore ethical challenges like bias, fairness, and accountability alongside data privacy regulations such as GDPR and CCPA. The course also discusses AI’s future ethics and collaboration with governments for responsible AI use.

  • BT: Microsoft Copilot for Business

    This module explores the practical applications of Microsoft Copilot in streamlining business operations. Learn how to leverage AI for personalized sales proposals, IT troubleshooting, marketing insights, financial planning, HR onboarding, and inventory management. Gain insights into best practices for seamless integration, ensuring Copilot enhances productivity while aligning with ethical and economic considerations.

ELECTIVES
  • BT: Academic Masterclass

    Attend an exclusive online masterclass led by Purdue faculty and staff to gain deep insights into the transformative power of generative AI for business. Explore cutting-edge advancements, real-world business applications, and strategic frameworks that make AI adoption necessary for organizations. Understand how AI is reshaping industries, optimizing decision-making, and driving innovation, equipping you with the knowledge to lead AI-driven business transformation.

  • BT: Microsoft 365 Copilot - How to drive enablement in your organization

    This Microsoft course equips participants with the skills to drive user enablement and AI adoption within their organization. It explores the people-first strategy and the Microsoft 365 Copilot user enablement framework, structured around four essential phases: Get Ready (building a strong foundation), Onboard & Engage (empowering employees), Deliver Impact (maximizing value), and Extend & Optimize (expanding capabilities).

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11+ Tools Covered

ChatGPT
Julius.ai
Zapier
Invideo.ai
Hugging Face
Open AI
Microsoft Copilot
Visual Studio Code UMN PM Bootcamp
MOSTLYAI
MIRO
Figma

Industry Projects

Gen AI for Business Transformation Program Advisor

Program Trainers

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Program Fee

Program Fee $ 2,499

Pay in Installments

As low as

You can pay monthly installments using Splitit or Klarna.These plans are offered with low APR and no hidden fees.

Program Cohorts

Who Is This Program For?

How to apply

  • 1
    Submit Application

    Complete the application by providing the required details about yourself

  • 2
    Reserve Your Seat

    Secure your seat by completing the program fee payment

  • 3
    Start Learning

    Begin your learning journey on the designated cohort start date

Start Application

Demand For Generative AI for Business Transformation Program

The demand for generative AI (GenAI) expertise is rapidly growing, with the technology set to transform industries globally. With a projected compound annual growth rate (CAGR) of 43% over the next decade (Bloomberg Intelligence), and an expected annual economic impact of $2.6T–$4.4T (McKinsey & Company), generative AI is reshaping how businesses innovate, make decisions, and scale operations. This massive growth reflects the increasing reliance on AI to drive efficiency, competitive advantage, and long-term success.

The Generative AI for Business Transformation program equips professionals with critical skills to navigate this technological revolution.  With the GenAI market expected to grow by $667.9 billion by 2030, organizations must upskill their workforce to stay competitive. This program prepares professionals to leverage GenAI for enhanced productivity and innovation, positioning them to lead transformative change in their industries and job roles.

Demand For Generative AI for Business Transformation Program

Program FAQs

  • What is a generative AI for business course?

    A generative AI for business transformation course teaches professionals how to apply this powerful technology to business functions to achieve better outcomes. This course exposes learners to GenAI tools and provides practical training on leveraging them in marketing, software engineering, customer service, data analytics, and more.

  • What are the benefits of the Generative AI for Business Transformation course?

    This business transformation course helps professionals develop a strategic vision for leveraging generative AI across diverse business scenarios. It consists of over 50 hours of live online instruction by industry experts and masterclasses delivered by Purdue faculty and staff.  Upon completion, you will earn a joint certificate from Purdue University Online and Simplilearn and eligibility for membership in the Purdue Alumni Association. 

  • Who can benefit from this business transformation and GenAI course?

    The Generative AI for Business Transformation course, developed by Simplilearn in collaboration with Purdue University, is designed to benefit a diverse group of professionals, including business leaders, entrepreneurs, functional heads, product managers, consultants and marketing professionals who want to harness generative AI's power to innovate and drive business strategies. It is also well-suited for individuals in roles that require strategic planning and decision-making to stay competitive and relevant in an increasingly AI-driven market landscape.

  • Who are the instructors for this GenAI Business transformation course and how were they selected?

    Simplilearn's Generative AI for Business Transformation program in collaboration with Purdue University, is taught by industry professionals and academic experts. These instructors bring their rich, hands-on experience in various domains, while providing practical insights beyond textbook learning. Industry experts lead online courses, and Purdue faculty and staff lead masterclasses.

  • How do I enroll in the Generative AI for Business Transformation program?

    To enroll in this generative AI for business program, fill out the online application. An admissions counselor will contact you if selected. You can enroll by paying the porgram fee.

    The requirements to enroll in this business transformation training include:

    • 5+ years of work experience (preferred)

    • Fluency in written and spoken English

    • Eagerness to leverage GenAI to solve business problems

  • What can you expect after gaining generative AI for business transformation skills in this program?

    Your salary will vary based on your experience level, job role, company, location, and industry, and earning this certificate won’t guarantee any salary. This course is intended for existing business leaders to augment their skill sets with GenAI. Here are some estimates for senior-level positions:

    Note: These figures include base salary and additional compensation (stock options, cash bonuses, commissions, profit sharing, etc.)  

  • What skills will I acquire from the Generative AI for Business Transformation program?

    This Generative AI for Business Transformation program covers skills like code generation, data modeling and analytics, conversational AI, predictive analytics, explainable AI, prompt engineering, the ethical use of generative AI, data visualization, and more. You’ll also work with GenAI tools like ChatGPT, Google Gemini, Uizard, Zapier, Amazon Code Whisperer, and more.

  • How can Generative AI drive business transformation?

    Generative AI can revolutionize businesses by:

    • Automating repetitive tasks like content creation, which is typically time-consuming and resource-intensive, helps free up employees’ time for strategic thinking

    • Personalizing customer experiences with targeted marketing and product recommendations

    • Accelerating innovation through faster design cycles and data-driven product development

  • Can I keep working while taking this generative AI for business transformation course?

    Yes, you can keep working while taking this GenAI for business transformation course. However, you will need to make time in your schedule to complete the program material.

  • Are Simplilearn’s courses eligible for reimbursement by my employer?

    Yes, Simplilearn’s Generative AI for Business Transformation Program, offered in collaboration with Purdue University Online, is eligible for employer reimbursement. We'd recommend confirming the specific terms of educational benefits or tuition assistance programs with your HR department or employer. 

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Purdue and Simplilearn Partnership

Purdue University is a top public research institution developing practical solutions to today’s toughest challenges. Ranked in each of the last four years as one of the 10 Most Innovative Universities in the United States by U.S. News & World Report, Purdue delivers world-changing research and discovery.

Purdue University Online has partnered with Simplilearn to deliver various online professional programs. Simplilearn’s award-winning immersive learning model focuses on applied learning experiences intended to create immediate impact.

Purdue and Simplilearn Partnership