• Program Duration32 weeks
  • Learning FormatOnline Bootcamp
  • Admission closes on
    Aug 4th, 2024

Program Highlights

Become an in-demand expert with our digital marketing certification course. Master SEO, SEM, analytics, social media & more. Leverage 35+ DM tools, 20+ projects & ChatGPT & other generative AI tools.

  • Live Interactive Hands-on Learning

    Live Classes delivered by Top Industry Experts |Stukent Digital Marketing Simternship

    Hands-on learning with Harvard Business Case Studies, 20+ Projects, 35+ DM Tools

  • Official Partner: Meta | ChatGPT & AI Tools

    Exclusive Meta Exam Voucher worth $99; Expert sessions by Meta Blueprint Trainers

    Harvard Business Publishing Cases and Applications of ChatGPT and AI Tools

  • Purdue Advantage

    Joint Purdue-Simplilearn Certificate | Purdue Alumni Association membership

    Masterclasses delivered by Purdue faculty

  • Simplilearn Career Service

    Strengthen your resume and get career guidance from industry specialists

    Attend mock interview sessions to help you ace the hard questions

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Hours
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Career Opportunities

    • Digital Marketing Manager

      In this role, you'll lead online campaigns from concept to execution. You'll plan meticulously, analyze key metrics & ensure brand consistency. With a focus on ROI, you'll adapt & refine strategies to optimize results. This role is a chance to significantly impact your company's digital success.

      Average Salaries
      $ 79K - $ 131K
      Hiring Companies
      Hewlett-Packard
      IBM
      Cisco
      Accenture
      Amazon
      IBM
    • SEO Specialist
    • Social Media Manager

Our Alumni Work At

VMware
Infosys
Accenture
EY
Amazon
Oracle
Dell
LinkedIn

FOR ENTERPRISE

Looking to enroll your employees into this program ?

Hear it from our Alumni

Program Outcomes

Program CertificateProgram Certificate
  • Earn a certificate from Purdue University and Simplilearn
  • Meta Certified Digital Marketing Associate Exam Voucher worth $99
  • Proficient in Digital Marketing leveraging ChatGPT and other AI Tools
  • Earn Stukent Digital Marketing Simternship certificate

Program Curriculum

  • Kick start your learning journey in the Post Graduate Program in Digital Marketing, in partnership with Purdue University, and explore everything about this digital marketing program. Get started in no time with our preparatory courses.

  • Start your journey with this foundation course on website creation with WordPress. In this Post Graduate Program in Digital Marketing, you will learn how to launch your website to promote your business.

  • Learn the basics of digital marketing in this course. Understand the difference between digital and traditional marketing. Go through the concepts like the 4P’s of digital marketing, influencer marketing, voice search, and more.

  • Go through the basics of behavioral marketing and understand behavioral analytics in this Post Graduate Program in Digital Marketing. You will learn concepts like customer lifecycle, buying stages, and how the marketing funnel works.

  • Understand the importance of SEO in this Digital Marketing course. You will learn how on-page and off-page SEO works, see the technical side of SEO to rank higher in search engines, and learn how to analyze competitors.

  • Learn how paid ads work with help of keyword research. You will learn about different types of bidding strategies in-depth in the context of B2B & B2C channels.

  • Identify and explore various social media channels for marketing communications that will reach your brand’s target market effectively in this course.

  • In this email marketing course, you will learn the end-to-end process of email marketing, how automation works, and how to design the right email templates to increase conversion rates.

  • Learn about the importance of mobile apps and mobile marketing in this course. You will also learn how to optimize the apps with the right keywords and how to do the right mobile ad targeting.

  • Learn about the content research strategies and tools to design the right content from the social media channels point of view in this course. You will also learn how to define the goals and objectives at every marketing funnel stage using informative content.

  • Learn how to perform a deep analysis of paid campaigns and check the metrics of every ad to optimize the campaigns for better conversions in this course. You will also learn about the important elements of landing pages and related design strategies based on the business and industry.

  • Learn about the different types of KPIs and metrics using different analysis tools in this course. Also work on a live campaign to check the ROI of any product or service, and learn how to improve the results.

  • Learn how AI automates digital marketing and increases performance in this PG Digital Marketing course. You will also learn about emerging technologies like auto chat and voice search.

  • You can use the knowledge you've gained in this PG Digital Marketing program in this capstone project. You can choose from 5 capstone projects that will provide you with practical experience. The capstone project, the last in the learning process, will enable you to demonstrate your competence to potential employers.

Skills Covered

  • AI Automation and Emerging Technology
  • Analytics ROI and Evaluation
  • Behavioral Marketing
  • Campaign Management
  • Content Marketing
  • Content Strategy
  • Mobile Marketing
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Strategies for Paid Campaigns
  • Website Creation

Tools Covered

SE Ranking
Hootsuite
DM_Blue Willow
DM_ChatGPT
Facebook
LinkedIn
YouTube
Google Ads
Google Keyword Planner
YouTube Analytics
Google Trends
Feng-GUI
LinkedIn Ads
SpyFu
DM_ahref
DM_Facebook creative hub
DM_facebookfor business
DM_Get Respone
DM_google analytics
DM_Google PageSpeed insights
DM_keyword tools
DM_Linkedin for business
DM_MailChimp
DM_Meta business suite
DM_MOZ
DM_Myadcenter
DM_screaming frog
DM_SEMRUSH
DM_similarweb
DM_Stable Diffusion
DM_TweetDeck
DM_unbounce
DM_Wordstream
DM_Yoast
DM_Youtube Ads
DM_Zoho
DM_Powtoon
DM_canva
DM_hubspot
DM_Apptweak
DM_facebook ad
DM_WordPress
DM_Wellsaid
DM_ASOdeck

Case Studies and Projects

    prevNext

    Program Advisor

    Total Program Fee

    Program Fee $ 3,000

    Pay in Installments

    As low as

    You can pay monthly installments using Splitit, Climb Credit and Klarna.These plans are offered with low APR and no hidden fees.

    Eligibility Criteria

    • Bachelor's degree in any discipline
    • At least 2 years of experience preferred
    • Marketing or non-marketing background

    Best Suited For

    • MBA, BBA, Engineers, Entrepreneurs
    • Sales & Marketing Professionals
    • Digital Marketing Aspirants

    How to Apply

    • STEP 1Submit Application

      Tell us a bit about yourself and why you want to do this program

    • STEP 2Application Review

      An admission panel will shortlist candidates based on their application

    • STEP 3Admission

      Selected candidates can begin learning once the cohort commences

    Apply Now

    Demand for Digital Marketing Course in 2024

    In today's digital age, companies are rapidly transitioning online, creating a surge in demand for digital marketing expertise. With the ability to precisely target audiences and measure results in real time, digital marketing stands out as a game-changer for companies globally. This evolution from traditional methods to digital strategies is mirrored in the job market, where there's a pronounced need for individuals proficient in digital tools and tactics.

    This program is designed with you in mind, ensuring you're equipped with the essential skills for this dynamic field. This digital marketing certification course delivers comprehensive training, from SEO and SEM to social media and analytics. It also delves into ChatGPT and other AL generative tools, showcasing their transformative potential in content creation and user engagement. Engaging in 20+ projects and Harvard Business Publishing Cases, you'll gain expertise in 35+ tools, making you work-ready. Earning a joint Purdue-Simplilearn digital marketing certificate will amplify your credentials, setting you apart in the job market.

    Program FAQs

    • What is the digital marketing course, and how can I enroll?

    • How does Simplilearn-Purdue's program distinguish from other digital marketing courses in the US?

    • Tell me about the topics covered in the PGP digital marketing training at Simplilearn-Purdue.

    • Share details about digital marketing course instructors, including faculty & industry professionals

    • Is this course suitable for individuals without prior digital marketing experience?

    • What prerequisites are needed to enroll in the Simplilearn-Purdue digital marketing program?

    • Does the digital marketing program provide hands-on experience and practical training?

    • Is networking opportunities or career support available to digital marketing training participants?

    • What career paths and industries do Simplilearn-Purdue's program graduates typically enter?

    • Do you have any success stories or testimonials from previous Digital Marketing Course participants?

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